HANDMADE • FEEL AT HOME
Discover our artisanal treasures and experience Studio 44 in the heart of Biella: craftsmanship and hospitality meet in the South Room.
SOUTH ROOM
We believe in sustainability , craftsmanship , and a way of traveling and living that puts people, stories, and the beauty of small things at the center.
Handcrafted furnishings and home decor hand-picked during our travels.
To bring an authentic sense of hospitality, culture, and beauty into homes. We believe in the value of handmade products, in sustainability—including economic sustainability—and in more conscious consumption, away from the frenzy of impulse buying.
We specialize in the online sale of handcrafted furnishing accessories , the fruit of careful research during our travels. Each object has a story, an identity, and a soul that speaks of distant places, skilled hands, and traditions worth preserving.
Camera Sud is also hospitality : a holiday home designed for those who love slow, sustainable and conscious tourism .
An intimate and refined place where you can feel at home, discover the area at your leisure, and enjoy authentic experiences.
Welcome to South Room!
OUR COLLECTIONS
THEY SAY ABOUT US..
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"Beautiful african artefact. It will look amazing in my home. Thank you so much!"
⭐️⭐️⭐️⭐️⭐️
Victoria -
“Beautiful and unique, special even in its simplicity”
⭐️⭐️⭐️⭐️⭐️
Nelly -
“I love this soap. The sandalwood scent is intense and leaves my skin soft and velvety. I recommend it!”
⭐️⭐️⭐️⭐️⭐️
Carla -
The item is exactly as described. It arrived quickly. I'm satisfied.
⭐️⭐️⭐️⭐️⭐️
Raffaella
ETHICAL • HANDMADE • UNIQUE
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Express shipping
Fast and safe deliveries throughout Italy
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Secure payments
Payment security thanks to the use of SSL technology
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Dedicated assistance
Email support at info@camerasud.com and WhatsApp support
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Artisanal authenticity
Handcrafted, natural materials and attention to detail
BEYOND THE SHOP
The Studio 44 Experience
Enter Studio 44 , our vacation home that serves as a true embodiment of Camera Sud's style: Mediterranean, eclectic, and authentic. Here, every room is a journey through restored furniture, natural fabrics, and handmade objects, where the artisanal creations selected by Cecilia Leone Griffa take shape and color.
THE VALUES THAT GUIDE OUR PHILOSOPHY
Our story stems from a desire to discover the world through travel, encountering unique traditions and local craftsmanship with authentic and timeless designs.
Every journey, every experience, has helped define our vision: combining a passion for beauty with a concrete commitment to sustainability.
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EXPLORATION AND DISCOVERY
VOYAGE
We're travelers first, not sellers. Our business reflects our constant exploration : every object you find here is a fragment of the world, chosen with the heart , curious eyes, and a desire to share its story.
Every piece we offer has a face behind it: that of a craftsman encountered by chance, of a culture that welcomed us, of a tradition that fascinated us and is an authentic testimony of an elsewhere that leaves its mark.
We believe in slow, respectful tourism , made of real encounters and meaningful experiences.
Those who choose to buy from us or stay in our spaces choose to leave, in a sense. To embark on a small journey through cultures, materials, and stories. A journey that, like all the best ones, leaves a lasting impression. -
MORE ETHICAL ECONOMY
SUSTAINABILITY
For us, sustainability isn't a word to be used lightly: it's a daily practice, a principle that guides every choice.
We believe in a slower, more ethical, and fairer economy, where quality prevails over quantity and respect replaces haste.
Our objects aren't designed to be purchased on impulse, but to be chosen with awareness . They're made to last, to be loved, repaired, and passed down. The same goes for our approach to hospitality: we offer thoughtful hospitality, respectful of the environment and the surrounding community.
We don't adhere to the dynamics of large-scale retail trade, the logic of perpetual discounts, or consumer models that deprive things of meaning. Our prices reflect the true value of craftsmanship, natural materials, and attention to detail. Buy less, but better: this is our invitation.
We believe that every gesture has an impact, and that even a small activity can contribute to building a more responsible model . For us, sustainability also means this: choosing with intention, living with consistency, offering beauty without compromise. -
TIMELESS QUALITY
HANDMADE
For us, craftsmanship isn't a trend, but a way of being, a daily gesture that embodies care, slowness, and meaning. Every object we select or create is born from a careful and conscious process, where nothing is left to chance: from the choice of natural or recycled materials , to the technique used, to the story of the artisan who created it.
We're drawn to the authentic imperfection of handmade pieces, the imperfections that speak of the human touch and distinguish each piece as unique and unrepeatable. In a world racing toward standardization and mass production, we choose quality that lasts , not only for the durability of the materials, but for the intrinsic value each creation brings.
We work with local and international artisans, often encountered along our travels, with whom we share a common vision: an economy built on relationships, beauty, and respect. Every object that becomes part of our space has been chosen because it speaks a language of culture, territory, and identity.
Buying or giving one of our products as a gift doesn't just mean owning a beautiful object: it means supporting a network of ancient knowledge , passed down with passion, and giving value to a form of creation that resists with dignity the idea that everything is disposable.
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